Beyond Now

As Earth Day approaches, we asked experts to weigh in on environmental topics that fall within their area of expertise. We want our readers to gain a sense of what others are thinking about outside General Motors.

Make Every Day Earth Day

By Melissa Hincha-Ownby

On April 22, 1970, 20 million Americans gathered in cities across the country to draw attention to the importance of environmental sustainability.  That day was declared Earth Day and now, 41 years later, it is still celebrated by consumers, businesses, organizations and governments around the world.  However, we have reached a point in the sustainability movement where we need to make every day Earth Day.

Companies across the country shine a spotlight on their eco-friendly business practices in honor of Earth Day.  While these companies should be commended for their sustainability goals, green business practices should be a part of day-to-day operations and not something reserved for a single day out of the year.  

Sustainability and social responsibility goals are good for business.  Today’s consumer demands transparency; consumers want to know more about the environmental impact of the products they use and this curiosity helps drive their purchasing choices.  Businesses that make this information available are likely to find themselves one step ahead of the competition.

Green business goes beyond pleasing the customer, though.  Sustainability is an integral part of doing business in today's ever changing corporate climate.  Large-scale goals like increasing the use of renewable energy, expanding green fleets and reducing landfill waste are cropping up in annual reports.  

While some sustainability goals are long-term and may take years to achieve, smaller changes can be initiated on a daily basis.  

•    Create a new or expand an existing telecommuting program
•    Make it easier for employees to recycle their waste
•    Organize a carpooling program
•    Educate employees on energy saving practices
•    Get involved with community-based organizations like Habitat for Humanity
•    Encourage employees to volunteer at local schools or afterschool programs

These small changes will quickly add up and the result will be satisfied employees, happier consumers, a greener business model and a healthier environment for future generations to enjoy.  Companies, both large and small, are beginning to incorporate green business practices into their daily routines, making every day Earth Day.

Melissa Hincha-Ownby is an Arizona-based freelance writer and blogs about green business topics for the Mother Nature Network. You can follow her on Twitter at @MommyMellie